Milano Wine Week 2024: sustainability, young people and innovation

From October 5 to 13, 2024, Milano Wine Week returns for its seventh edition. The goal remains to bring wine and the city of Milan to life through innovative experiential formats, offering new ways to communicate the evolving wine industry. Over the course of nine days, consumers, industry professionals, and wine enthusiasts will gather at Italy’s largest non-trade wine event, where new connections are made, and fresh approaches are explored to showcase one of the most important sectors of Made in Italy.

Once again, masterclasses, events, and immersive experiences will bring energy to the city. For this seventh edition, Milan reaffirms its role as the ideal setting to create a winning synergy. As one of Europe’s most dynamic metropolises, Milan will host a national and international audience, offering exclusive activities and the participation of numerous venues across the city to explore the latest wine trends.

What to expect at Milano Wine Week

Masterclasses, immersive experiences, and special events will cater to both national and international audiences. Many venues throughout Milan will host activities designed to highlight the latest wine industry trends.

Milano Wine Week: The Complete Program

Below are all the events for Milano Wine Week 2024:

Saturday, October 5

• 11:00 AM – 8:00 PM: Opening of MWW Wine Shop
• 6:00 PM: Opening Toast for Milano Wine Week 2023 (CityLife Shopping Center, Piazza Tre Torri – free entry)
• 6:00 PM: Winetage Showroom (Via dei Bossi, 2, Milan)
• 9:00 PM: One Wine Night – Exclusive Party (Dazi dell’Arco della Pace, Piazza Sempione 1 – tickets available on Vivaticket)

Sunday, October 6

• 11:00 AM – 8:00 PM: Opening of MWW Wine Shop
• 11:00 AM: Presentation of the second edition of the Wine List Italia Guide, published by MWW Media (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 2:00 PM – 9:00 PM: Walk Around Tasting Wine List Italia (Tasting Rooms at Palazzo Bovara and Palazzo Castiglioni, Corso Venezia – reservations at www.milanowineweek.com, tickets on Vivaticket)

Monday, October 7

• 10:00 AM – 11:15 AM: Masterclass Wine List Italia: Riccardo Cotarella (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 11:00 AM – 6:00 PM: Wine Lab Partesa (Palazzo Castiglioni, Sala Orlando)
• 11:45 AM – 1:00 PM: Masterclass Wine List Italia: Cà del Bosco (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 2:30 PM – 3:45 PM: Masterclass Wine List Italia: San Felice (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 4:00 PM – 12:00 AM: Opening of MWW Wine Shop
• 4:00 PM – 5:00 PM / 6:00 PM – 7:00 PM: Cantina Urbana Winery (Via Ascanio Sforza)
• 4:15 PM – 5:30 PM: Masterclass Wine List Italia: Berlucchi (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 6:00 PM – 8:00 PM: Cantina Urbana Winery (Via Ravizza 21)
• 6:30 PM – 10:30 PM: MWW Awards – 4th Edition (Teatro Manzoni)
• 7:30 PM – 9:00 PM: Special Tasting MWW (Via Ascanio Sforza)
• 8:00 PM: Dinner “Top Borgogna” at Ristorante Verso

Tuesday, October 8

• 11:45 AM – 1:00 PM: Franciacorta Masterclass (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 2:30 PM – 3:45 PM: Masterclass by Luca D’Attoma (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 4:00 PM – 12:00 AM: Opening of MWW Wine Shop
• 4:00 PM – 5:00 PM / 6:00 PM – 7:00 PM: Cantina Urbana Winery (Via Ascanio Sforza)
• 4:30 PM – 5:45 PM: Masterclass Consorzio Tutela Vini Oltrepò Pavese (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 6:00 PM – 8:00 PM: Cantina Urbana Winery (Via Ravizza 21)
• 6:00 PM – 7:15 PM: Wine List Masterclass by Riccardo Cotarella (Palazzo Bovara, Corso Venezia 51)
• 7:30 PM – 9:15 PM: Tasting led by Riccardo Cotarella (Palazzo Bovara, Corso Venezia 51)
• 7:30 PM – 9:00 PM: Special Tasting MWW (Via Ascanio Sforza)
• 8:00 PM: Dinner “Leggende Italiane” at Identità Golose Milano
• 10:30 PM: Night Wine Talks by Freccianera (Il Marchese, Via dei Bossi 3)

Wednesday, October 9

• 10:00 AM – 12:00 PM: Barbera d’Asti and Monferrato Wines Day, talk (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 12:00 PM – 1:00 PM: Barbera d’Asti and Monferrato Wines Day, show cooking (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 2:15 PM – 7:30 PM: Barbera d’Asti and Monferrato Wines Day, masterclass (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com)
• 3:00 PM – 6:00 PM: Barbera d’Asti and Monferrato Wines Day, walk-around tasting (Palazzo Bovara, Corso Venezia 51 – reservations at www.milanowineweek.com, tickets on Vivaticket)
• 4:00 PM – 12:00 AM: Opening of MWW Wine Shop
• 4:00 PM – 5:00 PM / 6:00 PM – 7:00 PM: Cantina Urbana Winery (Via Ascanio Sforza)
• 6:00 PM – 8:00 PM: Cantina Urbana Winery (Via Ravizza 21)
• 7:30 PM – 9:00 PM: Special Tasting MWW (Via Ascanio Sforza)
• 8:00 PM: Dinner “Château La Conseillante: Dinner with the Owners” (Acanto Principe di Savoia)
• 10:30 PM: Night Wine Talks by Freccianera (Il Marchese, Via dei Bossi 3)

Thursday, October 10

• 10:00 AM – 12:00 PM: Carrefour Day, talk (Palazzo Bovara, Corso Venezia 51)
• 2:30 PM – 9:15 PM: Carrefour Day, walk-around tasting (Palazzo Bovara, Corso Venezia 51)
• 4:00 PM – 12:00 AM: Opening of MWW Wine Shop
• 4:00 PM – 5:00 PM / 6:00 PM – 7:00 PM: Cantina Urbana Winery (Via Ascanio Sforza)
• 6:00 PM – 8:00 PM: Cantina Urbana Winery (Via Ravizza 21)
• 7:30 PM – 9:00 PM: Special Tasting MWW (Via Ascanio Sforza)
• 8:00 PM: Dinner “Verticale Soldera” (Autem)
• 10:30 PM: Night Wine Talks by Freccianera (Il Marchese, Via dei Bossi 3)

Friday, October 11

• 9:00 AM – 1:00 PM: Wine in Action (MWW Wine Shop, Dazi Milano, Piazza Sempione 1)
• 10:00 AM – 12:00 PM: Oltrepò Pavese Day, talk (Palazzo Bovara, Corso Venezia 51)
• 11:00 AM – 12:00 AM: Opening of MWW Wine Shop
• 12:30 PM – 1:30 PM / 2:30 PM – 3:30 PM / 4:00 PM – 5:00 PM: Cantina Urbana Winery (Via Ascanio Sforza)
• 2:30 PM – 9:15 PM: Oltrepò Pavese Day, walk-around tasting (Palazzo Bovara, Corso Venezia 51)
• 6:00 PM – 8:00 PM: Cantina Urbana Winery (Via Ravizza 21)
• 6:00 PM – 7:30 PM / 7:30 PM – 9:00 PM: Special Tasting MWW (Via Ascanio Sforza)
• 10:30 PM: Night Wine Talks by Freccianera (Il Marchese, Via dei Bossi 3)

Saturday, October 12 and Sunday, October 13

• 11:00 AM – 12:00 AM: Opening of MWW Wine Shop
• 12:30 PM – 1:30 PM / 2:30 PM – 3:30 PM / 4:00 PM – 5:00 PM: Cantina Urbana Winery (Via Ascanio Sforza)
• 6:00 PM – 7:30 PM / 7:30 PM – 9:00 PM: Special Tasting MWW (Via Ascanio Sforza)
• 6:00 PM – 8:00 PM: Cantina Urbana Winery (Via Ravizza 21)
• 10:30 PM: Night Wine Talks by Freccianera (Il Marchese, Via dei Bossi 3)