The dealcoholized beverages market has experienced remarkable growth in recent years, driven by an increasing focus on health and more mindful consumption habits. These products offer an innovative solution for those who wish to enjoy the pleasures of wine without alcohol, thanks to advanced techniques like dealcoholization.
People are drawn to dealcoholized wine for a variety of reasons, including:
- A desire for a healthier lifestyle
- Attention to caloric intake
- Adherence to religious beliefs
- Inability to consume alcohol due to medical conditions
- Pregnancy
- Simply because they don’t enjoy alcohol
Whatever the reason, today’s market offers a wide range of dealcoholised options to suit diverse preferences.
One of the latest players in this segment is SEEP. Just grapes, a line of non-alcoholic beverages with a fresh, contemporary, and playful flavor profile.
Why SEEP. Just grapes?
This project is rooted in the complete dealcoholization of 100% Italian wines and grape must, providing an alternative for those looking to reduce or eliminate alcohol consumption.
Inclusivity and sensitivity are at the heart of SEEP. Just grapes supports individuals avoiding alcohol for health, pregnancy, cultural, religious (Halal-certified), professional, or athletic reasons. The brand attracts curious consumers exploring the growing No-Low alcohol market, especially Millennials and Gen Z, thanks to its vibrant and engaging aesthetic.
Conceived by Gianni Tagliapietra and Alessia Zanin, sommeliers and founders of Hungrycircle srl in Breganze (Vicenza, Veneto, Italy), the project emerged from a personal need to reduce alcohol consumption without sacrificing the joy of conviviality.
“We wanted to create beverages with a delightful taste, suitable for culinary experimentation, and capable of preserving the ritual of sharing a bottle,” explains Gianni Tagliapietra.
The SEEP. Just grapes branding was developed in collaboration with young creatives from the SID design school in Padua and the Galileo Visionary District, aiming to redefine sobriety as a cool and conscious choice. “Zero stress, zero hassle” is one of their key slogans, reflecting a playful and ironic tone perfectly aligned with the Gen Z audience.
The SEEP. Just grapes Collection
The collection features five beverages designed to be enjoyed chilled:
- Bolla Bianca Extra Dry
- Bolla Rosata Extra Dry
- Bianco, Rosato
- Rosso Superiore
Each drink boasts its own distinct personality, making them ideal for various occasions—from aperitifs to pairings with finger foods and main courses.
The Story Behind the Name SEEP
The name SEEP., meaning “to filter,” directly references the reverse osmosis process used to separate wine from alcohol, with grape must added to balance the final product. Simultaneously, the name phonetically evokes the word “sip,” emphasizing the act of savouring. The tagline Just grapes highlights the purity of the beverages, made entirely from grapes and nothing else.
Where to Buy SEEP. Just grapes
The SEEP. Just grapes line is available for purchase online on Amazon: www.amazon.it/dp/B0DNNG8TY7?th=1
Want to know more about Vino&Beyond? Click here